Tag Archives: online boutique

200 Pounds of Clothes Hits The Floor….Literally


WordPress is killing me man.

I just spent the last hour blogging. Hit publish. And nothing. My entire hour of writing. Gone. Vamoose. Disappeared.

Lesson learned. Save, backup, save again. And maybe highlight, copy and paste just in case.


So here I go again……..


Today started out a great day! The sun was shining. The snow was melting.

And I got to drive the “old beast” to work.

The “old beast”, aka “the fun ton”, aka our 2006 F350 dually has been through a lot with us. From bringing our son home from the hospital. To hauling the trailer thousands of miles. To being my main whip up until a few short years ago.

It’s now the “back up” truck but it’s still fun to take it for a cruise from time to time although it’s most certainly not as “smooth” as the new hunk I get to drive!


Today was all about catching up…….actually that about describes how I feel about life right now. Just trying to catch up!

Packages all got shipped today. New clothes were measured. And I photographed a bunch of floor layouts for next week.

Shhhh….don’t tell anyone you seen this sneak peek. It will be hitting the website this coming Tuesday so stay tuned for that!

Speaking of hitting.

I experienced what 200 pounds of clothes looks like hitting the floor……


Ooops. I’m just glad I got out of the way in time, haha.

Apparently putting ALL of the clothes on just one side of a two sided clothing rack is a bad idea.

I always have to learn things the hard way!


The rest of the day was spent finalizing the trade show booth. Once I had everything just how I wanted it I started tearing it all down and packing it away.

Did I mention how much I LOVE trade shows <<insert sarcasm>>

In all seriousness, I am really looking forward to my trade show debut this weekend! If you are in the Assiniboia area this Friday 4-8 or Saturday 10-4 stop by the Business Expo and say hi!

That’s a wrap on Day 3. I now have to force myself to go to bed so I can get up early and get ready for the big day!

I hope you have an amazing day and don’t forget….”you are braver than you believe, stronger than you seem, and smarter than you think.”




Why I Really Closed The Store Front

This is hard to share but important to set the scene of where I currently am on my journey…….


My husband was let go from his job.

Okay, that is not the only reason I came to the decision to close the Dusty Road Boutique store front location.

But let me tell you, when your husband suddenly and unexpectedly loses his job of 9 years. A job he loved and was very passionate about.  You end up doing a lot of soul searching.

4 years ago when I jumped head first into the retail business with literally no experience just a dream and a positive attitude I had no clue where it would take me. I knew I wanted to build an online store, when you live in a small very rural community your customer base for a retail store, especially a more niche store like mine, is pretty darn small. Opening up the online store to the entire country meant opening it up to millions of potential customers.


So I did it.

Again, with no experience whatsoever I learnt as I went (and I am still learning and will never stop learning).

I also haven’t paid myself a dime. Every single penny from the last four years has gone directly back to growing the business into my dream. And I am 100% okay with that. I planned for that.

I was also blessed to be able to do that because my husbands career luckily was able to support us. We also have a small farm we juggle between our jobs which provided a little extra income.

Last June the online store really started growing and picking up some steam and it quickly started out performing my store front location. I was starting to achieve some of the goals and I was starting to make new, more lofty goals.

I was also, in the back of my mind, thinking I could use my resources a little more wisely if I didn’t have my store front location.

On paper it was the smart thing to do. But in my heart I wasn’t sure what to do.

I didn’t want to take another business away from my little small town. I love small prairie towns and frankly there isn’t a lot to them anymore but every once in a while you can find small hidden gems in them and I was hoping Dusty Road was one of them.

I also was worried about what people would think. I was afraid they would judge me. That they wouldn’t understand, they would only see the surface and would think I was a failure.

When you start a business, especially an online business you must have a thick skin. And I do. But when it is your peers “judging” you it digs into that thick skin a little more than usual.

I kept trucking on but the internal battle in my head raged, should I keep the store open or should I just go online?

And then my husband got the news and our lives were completely flipped upside down. It’s a feeling I know some can relate to, and if you can’t I hope you don’t ever have to!

It sucks. But we are taking it as an opportunity to really figure out what we want in life. We have hashed out all of our options, talked about all of our goals, and considered all of our priorities.

A lot of soul searching has been happening. And I think we’ve learned a little more about ourselves from the process.

My husband really wants to stay on his career path and I commend him for that. In order to do that we may have to relocate.

<deep breath>

Thats big. Thats kind of scary. Thats kind of exciting too.

And it also gave me a new outlook on the future of Dusty Road. The battle in my mind became a little more clear. The potential to have to relocate made me think I needed to make my business more mobile. That’s the beauty of an online store.

It still wasn’t easy but once I make up my mind I don’t look back.

I decided what was best for myself and my family and smartest for the business was to close the store front and focus on the online store.

The vision and goal of Dusty Road has not changed. I have already had so many people reach out to me with trade show, pop up, and collaboration opportunities.

Letting go of the store front has been somewhat of a freeing experience. When one door closes another door opens…..sometimes several doors!

As I write this I have no clue where this adventure is going to take us. Literally and figuratively. It’s stressful and scary but I am making peace with the unknown.

One thing is for sure, I will always be moving forward. Always learning and growing and improving.


I take pride in always trying to find a positive in every situation. That everything “bad” is an opportunity for good. I like to make lemonade out of lemons!

And I am super excited for the future of Dusty Road!!