Tag Archives: business owner

That’s A Wrap!

Aside from time, the biggest thing that kept me from doing trade shows with Dusty Road was my perfectionism.

I wanted my booth to be perfect.

I wanted my booth to be pretty.

I wanted my booth to be the best damn booth at the trade show.

And financially that wasn’t happening. At least with my vision of what that perfect, pretty, amazing trade show booth should look like.

Part of growing and becoming better is realizing whats holding you back, and my perfectionism was definitely holding me back.

My logic was so unreasonable.

With that being said, I still think it is important to do your best and present yourself in a way that represents who you are as a brand and a person.

You must put effort in. But you also must let go of some things.

So I said “screw it”, lets just give it a shot. I registered for my first trade show, and even though I didn’t venture too far away from home, it was still a milestone for me.

And I am so glad I did it.

It may not of been perfect or pretty but it was for sure the best damn booth there, haha. Okay, that was my totally bias opinion, what can I say!


It was a hopping weekend and I have to send a HUGE thank you to every single lady that stopped by, husband and boyfriend who waited patiently while their better half shopped, and even the man who accidentally wandered into my booth…..thanks for making me laugh, haha! He looked pretty shocked when he realized he turned too soon.

Thanks also to Tara who helped in the booth today……always super fun to get to work and hang out with an awesome friend all day!!

Actually you know what? It didn’t feel like work at all!


Apparently it is also husband appreciation day today……mine didn’t want any special credit! So I’ll just thank him for helping me teardown and haul home the booth display. It is definitely the least fun job of the whole deal.IMG_2617.jpg

Dealing with the aftermath and unpacking the boxes isn’t really much fun either but someones gotta do it!

The trade show gig maybe….just maybe might grow on me.

Next one is May 5th in Swift Current at the Stockade building. If you are in the area be sure to stop in and say hi. The inventory will be very different than this last show as we will have two more weeks of new arrivals by then which makes things even more fun!

I hope you have an amazing day and are enjoying the beautiful spring weather……and please don’t forget, “you are braver than you believe, stronger than you seem, and smarter than you think.”



200 Pounds of Clothes Hits The Floor….Literally


WordPress is killing me man.

I just spent the last hour blogging. Hit publish. And nothing. My entire hour of writing. Gone. Vamoose. Disappeared.

Lesson learned. Save, backup, save again. And maybe highlight, copy and paste just in case.


So here I go again……..


Today started out a great day! The sun was shining. The snow was melting.

And I got to drive the “old beast” to work.

The “old beast”, aka “the fun ton”, aka our 2006 F350 dually has been through a lot with us. From bringing our son home from the hospital. To hauling the trailer thousands of miles. To being my main whip up until a few short years ago.

It’s now the “back up” truck but it’s still fun to take it for a cruise from time to time although it’s most certainly not as “smooth” as the new hunk I get to drive!


Today was all about catching up…….actually that about describes how I feel about life right now. Just trying to catch up!

Packages all got shipped today. New clothes were measured. And I photographed a bunch of floor layouts for next week.

Shhhh….don’t tell anyone you seen this sneak peek. It will be hitting the website this coming Tuesday so stay tuned for that!

Speaking of hitting.

I experienced what 200 pounds of clothes looks like hitting the floor……


Ooops. I’m just glad I got out of the way in time, haha.

Apparently putting ALL of the clothes on just one side of a two sided clothing rack is a bad idea.

I always have to learn things the hard way!


The rest of the day was spent finalizing the trade show booth. Once I had everything just how I wanted it I started tearing it all down and packing it away.

Did I mention how much I LOVE trade shows <<insert sarcasm>>

In all seriousness, I am really looking forward to my trade show debut this weekend! If you are in the Assiniboia area this Friday 4-8 or Saturday 10-4 stop by the Business Expo and say hi!

That’s a wrap on Day 3. I now have to force myself to go to bed so I can get up early and get ready for the big day!

I hope you have an amazing day and don’t forget….”you are braver than you believe, stronger than you seem, and smarter than you think.”




Why I Really Closed The Store Front

This is hard to share but important to set the scene of where I currently am on my journey…….


My husband was let go from his job.

Okay, that is not the only reason I came to the decision to close the Dusty Road Boutique store front location.

But let me tell you, when your husband suddenly and unexpectedly loses his job of 9 years. A job he loved and was very passionate about.  You end up doing a lot of soul searching.

4 years ago when I jumped head first into the retail business with literally no experience just a dream and a positive attitude I had no clue where it would take me. I knew I wanted to build an online store, when you live in a small very rural community your customer base for a retail store, especially a more niche store like mine, is pretty darn small. Opening up the online store to the entire country meant opening it up to millions of potential customers.


So I did it.

Again, with no experience whatsoever I learnt as I went (and I am still learning and will never stop learning).

I also haven’t paid myself a dime. Every single penny from the last four years has gone directly back to growing the business into my dream. And I am 100% okay with that. I planned for that.

I was also blessed to be able to do that because my husbands career luckily was able to support us. We also have a small farm we juggle between our jobs which provided a little extra income.

Last June the online store really started growing and picking up some steam and it quickly started out performing my store front location. I was starting to achieve some of the goals and I was starting to make new, more lofty goals.

I was also, in the back of my mind, thinking I could use my resources a little more wisely if I didn’t have my store front location.

On paper it was the smart thing to do. But in my heart I wasn’t sure what to do.

I didn’t want to take another business away from my little small town. I love small prairie towns and frankly there isn’t a lot to them anymore but every once in a while you can find small hidden gems in them and I was hoping Dusty Road was one of them.

I also was worried about what people would think. I was afraid they would judge me. That they wouldn’t understand, they would only see the surface and would think I was a failure.

When you start a business, especially an online business you must have a thick skin. And I do. But when it is your peers “judging” you it digs into that thick skin a little more than usual.

I kept trucking on but the internal battle in my head raged, should I keep the store open or should I just go online?

And then my husband got the news and our lives were completely flipped upside down. It’s a feeling I know some can relate to, and if you can’t I hope you don’t ever have to!

It sucks. But we are taking it as an opportunity to really figure out what we want in life. We have hashed out all of our options, talked about all of our goals, and considered all of our priorities.

A lot of soul searching has been happening. And I think we’ve learned a little more about ourselves from the process.

My husband really wants to stay on his career path and I commend him for that. In order to do that we may have to relocate.

<deep breath>

Thats big. Thats kind of scary. Thats kind of exciting too.

And it also gave me a new outlook on the future of Dusty Road. The battle in my mind became a little more clear. The potential to have to relocate made me think I needed to make my business more mobile. That’s the beauty of an online store.

It still wasn’t easy but once I make up my mind I don’t look back.

I decided what was best for myself and my family and smartest for the business was to close the store front and focus on the online store.

The vision and goal of Dusty Road has not changed. I have already had so many people reach out to me with trade show, pop up, and collaboration opportunities.

Letting go of the store front has been somewhat of a freeing experience. When one door closes another door opens…..sometimes several doors!

As I write this I have no clue where this adventure is going to take us. Literally and figuratively. It’s stressful and scary but I am making peace with the unknown.

One thing is for sure, I will always be moving forward. Always learning and growing and improving.


I take pride in always trying to find a positive in every situation. That everything “bad” is an opportunity for good. I like to make lemonade out of lemons!

And I am super excited for the future of Dusty Road!!